It’s crisis time on social media. Something’s erupted and you’re in the middle of it. What do you do? What are you going to say? Who you gonna call?
Mark Farmer has a long, rich history of dealing with crises, including everything from industrial sabotage to infectious diseases, explosions and crime. Learn the ins and outs of social media crisis preparation, monitoring and response. This will be part session, part interactive workshop where you decide what to do and how to respond.
Key Take Aways
- Crisis communications 101
- How to prepare
- Monitoring conversation on social media during crises
- When and how to respond to crises on social media
- Critics, media and other players in online crises