Learn how to manage an effective lead generation campaign, measure return on investment, connect online activities to offline sales, be aware of product seasonality and use this information to enhance your online marketing success. Understanding campaign data, and knowing what to look for, will give you every opportunity to squeeze your marketing dollars by lowering your cost per lead while maintaining a healthy increase in leads and sales.
Key Take Aways
- How to manage an effective lead generation campaign
- What are the latest technologies to integrate online and offline lead tracking
- What are the the metrics that matter
- What is the best automated bidding strategy to meet your budget and goals