There is a growing appreciation of brand storytelling. But how do brand create stories that resonate with target audiences? What are the keys to crafting stories that drive connections? This presentation will provide people with a framework that lets brands tell stories that make an impact. It includes real-world examples, as well as interactivity, to help people understand what’s involved in good storytelling and how they can create stories that make a difference.
Key Take Aways
- the value of storytelling
- how to create stories,
- a storytelling framework
- real-world examples of storytelling in action
- how to create their own brand stories.